Wednesday, April 16, 2008

Why Register?

We've been asking ourselves the same question recently. Ever since we launched, we've been directing to the main registration page. Our mentality was that it was so simple to register, that people would sign up and try out the site without thinking twice.

Not the case.

In reality, we underestimated how much the registration page turned people off from the site. We failed to liken registration to anything in the real world. Would you buy a car without test driving it? How about a book without flipping through it? Maybe a shirt without trying it on once? No, people love the chance to take a look at something before they fully commit to it. It took a few weeks to beat that into our skulls, but we finally wizened up to this very basic fact: you need to sell users on why they should use your site before they will even think of registering.

So I'm pretty sure you can guess what we did, right? We've added in the "test drive" functionality to the site. Rather than redirecting you to a simple registration page, we outline the very basic premise of what the site is all about: enabling you to quickly create simple events...and then let you do just that...all without registering. We allow you create an event, add friends, write messages, change dates and locations, add more friends...basically let you fully interact with the event, before ever asking for an email address and password.

Finally, before making the event live and sending invites to all of your friends, we ask you to quickly register. Ah ha! You knew it would happen sometime, right? Well, yes, but only so the event creator is able to easily manage their event now and in the future. Everyone else is still able to access the event without registering.

So there you have it, our new approach to simple event creation. Give it a try when you have a chance. We'd love to hear your feedback and thoughts.

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